proline 2020 trend

Top countertop designs to look out for in 2020

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Now that 2020 is here, many outlets will be looking at ways to refurbish their front of house spaces in order to keep up with the latest design trends. One way venues can dramatically revamp their venues is through a counter change up.

There is a range of different styles to consider, but here at Proline, we have listed the colours, materials and finishes we think will make an impression at the start of these roaring twenties.


Last year, a wide range of the projects we undertook incorporated the materials Dekton and Corian, both of which were the approved choices of designers and architects alike. Proline can see this trend continuing into 2020, as a number of projects we are currently working on also feature these materials.

But what is it about these materials that are appealing to manufacturers, designers, architects and customers?


Dekton is a quality material that benefits from being highly durable, with a superior level of resistance making it the ideal surface for preventing cracks, scratches and stains. The material can also endure high levels of heat making it invulnerable to hot cookware that can be placed directly on the worktop, without impacting the material.

The material favours a hygienic environment and benefits from anti-bacterial technology, it also comes in three different textures and is available in over 70 colours.


The Corian brand is a universal favourite for countertop materials as the man-made surface replicates and mixes stone with natural minerals and acrylic and is available in a range of colours.

The material can be easily modelled and thermoformed to any shape to suit the style of any venue, making the bespoke design possibilities endless.


Plenty of venues are looking at ways to embrace nature into their decor, bringing the outside, inside through incorporating organic and neutral colours.

This will ultimately affect countertop finishes as Proline expect concrete, wood-effect and terrazzo style finishes to dominate the countertop trends for this year.

Concrete is a very new trend to emerge over the past few years, due to its ability to create a rustic ambience which creates a neutral backdrop for almost any design style. Also, its light earthy grey colour creates a soft, subtle palette.

The wood-effect finish is timeless and is a perfect style for a natural setting. Wood creates a feeling of comfort and warmth which is why it is an ideal fit for a restaurant or bar, where the public come to relax.

The Terrazzo finish is making a comeback this year due to its versatility and eye-catching design. The speckled pattern emphasises asymmetry to create an interesting visual effect. Expect to see this finish in all aspects of decor in 2020.

If you would like to find out more on how Proline can assist you with your next project, get in touch with our team on 0151 548 1976 or drop us an email at


Merry Christmas from Proline!

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2019 is drawing to a close and the Proline team are getting ready to celebrate the Christmas and New Year festivities, as we reflect upon the year.

It has been an incredibly busy year for Proline, we have seen a multitude of installations as we continue going from strength to strength.

Pragmatic and dynamic counters were installed in Dublin, Holland and Marbella, all of which had varying levels of installation issues and logistics to contend with.

Proline have worked with some big names across the UK, one of the biggest being O2 Arena which had state-of-the-art bars and lounges installed by Proline, which included an array of equipment such as counters, bars, tables, bulkheads, decorative screens and even banquette seating.

One of the many highlights from the year, was our project with Jaguar Landrover, at their new electric plant in Gaydon, in Warwickshire. The site saw the installation of a number of Proline counters which complement the brand new contemporary premises.


We were fortunate enough to attend several day trips throughout the year, our trips to CDUK, Leeds and Cosentino Headquarters in Almeria, Spain were firm favourites amongst the team. 

It has been a bustling year for our team, who have been as hardworking as ever. But this isn’t likely to fade, as 2020 promises to be just as busy. 

We have completed a number of projects for Haute Dolci dessert parlours which we will be continuing into a raft of new sites, beginning in January 2020.  

Proline have had a wonderful year and we couldn’t be happier with all of the good things that have happened to the business throughout 2019, but now we are ready for a well deserved break! 

Over the festive period, Proline’s main office will close for Christmas on Friday 20th December and will reopen in the New Year on Thursday 2nd January.

From everyone here at Proline, we would like to wish all of our customers and good friends in the industry a very Merry Christmas and a Happy New Year! We’ll see you all in 2020.


Are counters the solution to upselling?

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In a world where presentation is everything, how important are counters when it comes to upselling? 

Everyone’s done it, when you nip into a shop to buy one thing and end up with loads of other items. If you have done this, you’ve been the victim of an upsell. Upselling is a classic sales technique which uses visual cross-selling techniques to boost sales during the checkout process.

In this day and age, marketing is no longer subtle, to draw attention to the products you want to sell, you have to present them effectively. As a market leader in creating bespoke, beautiful counters, Proline has listed why counters are the key to upselling and the best ways to boost your products from using them. 

Can counters be used to upsell certain items? 

Impulse products presented at a checkout, on a counter, are used to good effect to upsell certain items, and the clever use of queue barriers also entice customers to purchase items they wouldn’t have necessarily thought about. Placing products, which often go overlooked, to the front of the counter, is the best way to unload forgotten items. 

In particular, grab and go food and drink items are often used as part of an upselling sales technique. As an on-the-go nation, customers want to purchase items efficiently. The ease of going to pick up a sandwich, drink, hot snack and paying with a swipe of a debit or credit card is becoming more popular. Appealing to the shopper, these accessible food items are often placed next to the checkout area to entice the customer for a ‘quick’ treat. 

How can products be made to look more enticing?

To boost your business’s profits, you need to be presenting your products practically; this is achieved through tempting displays.

Contemporary counters with enhanced lighting and clear identification on ticketing strips will benefit the customer and easily allow them to choose the right product, which ultimately benefits your business’s profits.

Finishes on displays can also be altered to improve the shopping experience, counters with bright polished stainless steel, colour coated steel and low ion glass are visually appealing and provide the ideal home for products you are looking to upsell. 

Using special lighting can also be an advantage as it helps enhance product appearance and make it more attractive to the customer.

But remember…

However good your presentation is, it’s also vital that the counter is performing effectively. When it comes to food and drinks, keeping them in optimum conditions is the top priority, so having the right temperature setting is crucial. With careful thought and planning, business owners can also improve and reduce queues, so, there are many advantages to having a counter or two. 

If you would like to find out more on how Proline can assist you with your upselling counter, get in touch with our team on 0151 548 1976 or drop us an email at


Why go bespoke with your counter?

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In the fast-paced, grab and go foodservice industry, it can be hard thinking of ways to exhibit food in its best light. 

Now is the perfect time to be thinking about ways to enhance your business’s catering experience through your counter and servery options. 

There are many benefits of going bespoke with your counter systems and Proline have listed the advantages below. 

Freedom of movement 

More and more foodservice businesses are choosing to offer self-service counter options. Unlike a formal dining environment, having assorted food and drink serving facilities can be the difference between seeing customers return or seeing them go elsewhere.

Some of the UK’s most popular eateries, now offer a variety of waiting services and self-service options. When it comes to counters and food display equipment, there are numerous varieties available on the market. 

Proline offer a range of styles and functionalities of counter equipment to suit the needs and requirements of your operation, such as heated displays which are traditionally made using ceramic, glass hot plates and are perfect for hot food options. There are also dry or wet well Bain Marie counters, which have both bottom heat and quartz heat above for maximum efficiency.

A bespoke counter facility that looks stylish and operates efficiently has the opportunity to boost your trade.

Create a centrepiece

It can be a pricey affair redecorating your entire venue: a simple of way of alternating your business without breaking the bank is by adding or changing your food counter. 

Proline’s counters feature as a centrepiece in the dining area, a place where customers gather to eat and talk. A contemporary, practical piece of furniture where food and drink are showcased and can be designed to suit your establishment. 

The centrepieces can feature in-built lighting, display shelves, tiers, hot plates or refrigerated systems. Counters can also come with UV bonded glass boxes which are more appealing to customers as they give a far better view of products on offer. 

Reflect your branding 

Not only can your foodservice counter create a centrepiece within your business premises, but a counter can also be used to further exhibit your branding. 

Counter fascias can be branded in a variety of ways, such as having backlit logos as attached. Vinyl wrapping and with signwriting applied to it is also a way that counters and serveries can be customised to reflect a site’s design or branding.

At Proline, we work directly with you to help you create something that fits your branding and overall style.

If you would like to find out more on how Proline can assist you with your next project, get in touch with our team on 0151 548 1976 or drop us an email at


The Best Countertop Materials For Your Foodservice Display

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When designing a commercial kitchen or dining area, it can sometimes feel like the same styles and shapes are everywhere. It is an area of design which is ever-changing and it can be hard to remain on-trend as well as unique and at the forefront of the market. 

An inventive but remarkable way of modifying a foodservice business is through the counter worktops. 

At Proline, we like to stay one step ahead through observing trends, Paul Curran, Estimating Manager at Proline says: “We are led to believe there will be a return to old-style veined granites and marbles, which quartz companies such as Cosentino are working at imitating.”

Curran adds: “Worktop materials are ever-changing and we are using a lot of the new Corian industrial colours and Dekton material.”

Proline have been a consistent user of Corian over the years due to its practicality: it can be repaired in-situ and polished to look like new. As well as this, the range of colours are forever alternating to meet with the demand of Architects and design houses.

The Corian worktop material is also one of the easiest to maintain and prolong, ideal for a kitchen environment which needs to remain clean and spotless. Paul adds: “To be able to cut something, glue it and then polish the joint and not be able to see it is so beneficial when we are making long counter worktops, there are no joints meaning there are no Environmental Health Officer’s (EHO) issues for dirt traps.”

It’s important to listen to the experts when it comes to deciding which materials are both stylish and practical in a kitchen. Curran says: “We are often led by designers who have already picked the colours/materials for the schemes, it is our job to simply make the units look the best. 

We do often offer our opinion on whether the material will be practical for the operation due to years of expertise within Proline.”

The worktops also need to complement the counter display equipment, at Proline we predominantly manufacture heated and cold units such as Ceran glass hot plates, heated Bain Maries, heated delis and freestanding heated grab & go merchandisers and chilled wells, chilled delis and chilled multi-tiers/patisserie displays. 

Paul Curran said: “There are a few dual hot and cold units on the market that are proving quite popular and we have incorporated them into our counters.”

Not only do countertop displays affect the dining area’s appearance, but it also affects the food and drinks on offer – dependent on the type of display and the product being displayed. 

The finishes to displays can be altered, such as bright polished stainless steel, colour coated steel and low ion glass. 

Other elements need to tie into the visualisation of the kitchen and preparation area, good presentation of products is also key and the more visually appealing the display, the better; this can also be enhanced by the use of clever lighting and UV bonded glass boxes, as they give full sight of the products on offer.
If you would like to find out more on how Proline can assist you with your next project, get in touch with our team on 0151 548 1976 or drop us an email at


An insight into the Grab and Go market

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‘Grab and go’ is a market which has recently become hugely popular amongst customers who need a quick and filling lunch whilst on the go or during break times at work when time is limited.

Both the hot and cold grab and go market in the UK is worth approximately £20 billion per year and will most likely continue to grow as we, as a nation, becoming increasingly busier. Simply picking up a sandwich, drink and a snack and paying with the swipe of a card or even your phone is becoming the quickest way for us to eat on the move.

The growing popularity of grab and go

In years gone by, the option for a lot of grab and go style establishments would have been simply a sandwich and a drink. Today, grab and go displays are in use 24-hours a day, with products varying during those times to keep up with customers’ expectations. If you visit any establishment which has a grab and go section, you will now find a wide variety of products that are on offer providing breakfast, lunch, snacks and drinks within supermarkets, cafes and work canteens.

There are a multitude of products currently on offer from chilled and heated displays including the likes of sandwiches, wraps, salads, pasta, sushi within the chilled displays and pies, pasties, chicken, burgers, noodle dishes and ribs in the hot units. Products that work best in the grab and go offerings have proved to be the ones on a quick restocking turnaround.

This upturn has caused an improvement in the grab and go displays being manufactured to make them both more appealing to the customer and to highlight the products in a much more eye-catching way, as well as being more efficient energy wise.

Promoting grab and go

Being bespoke counter specialists, Proline have previously carried out counter projects within grab and go type establishments including cafes, canteens and restaurants across a wide range of sectors, so our team know quite a lot about this popular ever-growing market.

To increase turnover, the use of ticketing strips is a good way for operators to highlight their meal deal offers and show clearly to the customer what products are included in the offer. Lighting within the units can also benefit operators by enhancing the products as well as using distinct colours of LED lighting, which Proline can offer to customers if this is something they require.

Using enhanced lighting and clear identification on ticketing strips will benefit the customer in being able to choose the right product if the goods are displayed correctly. A lot of units now have identification on bulkheads above the displays identifying hot and cold choices, which make it easier from a distance for the customer to choose their product.

Getting the grab and go offering right

In order for grab and go to work successfully, no matter what operation it may be located in, there are certain things to consider. From a product perspective, it is important to stock the right products at the right time and always look for the next best seller. There is a lot of competition within the grab and go market and being ahead of the game is vital.

From a display perspective however, Proline recommend considering a range of features that you can incorporate into your counter or display which we are pleased to offer customers. Features such as lighting and having a section for ticketing strips, as mentioned above, which are bright and bold, can all work really effectively in drawing the customer in and purchasing products from the grab and go section.

If you would like to find out more on how Proline can assist you with your next grab and go project, get in touch with our team on 0151 548 1976 or drop us an email at


Proline completes work at Stansted Park Garden Centre

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Proline has recently completed work for Stansted Park Garden Centre where the team designed and installed a brand new servery for the garden centre’s cafe during a recent overhaul.

Located on the Hampshire/West Sussex border, the garden centre is set within the beautiful grounds of Stansted Park Estate and offers a wide range of plants, gardening tools and much more at great value for money.

The cafe, named The Gardener’s Kitchen, was somewhat tired with a limited food offering and required a fresh look as well as a new roof structure to attract both new and existing customers.

Working alongside HCE Foodservice Equipment who designed, supplied and installed a brand new restaurant catering facility, the overhaul included the installation of new coldrooms, kitchen and servery equipment and extract ventilation.

Within this overhaul, the servery was of particular importance and needed to look both attractive and inviting to be able to meet the fluctuating demands of the operation, including being able to operate in both high and low customer throughput with the right amount of staff at any one time.

The servery had to incorporate a high-output refrigerated ‘grab and go’ section which needed to meet the requirements of the DDA. This was to include both hot and cold food including salad, ice-cream, a ‘farmer’s table’ display for ‘help yourself’ home made cakes and two beverage stations.

Taking into consideration both the noise and potential heat that can often be generated within garden centres during the summer, the refrigerated ‘grab and go’ counters were all fitted with external remote compressors, as well as the cold and freezer rooms.

The project was a huge success and was completed to programme, with the servery in particular providing a real stand-out piece in the cafe which both the Proline team and the client were delighted with.

Although the project went extremely well overall, the team faced a slight challenge as there were insufficient electrics available for the project which meant that an electrical generator had to be temporarily installed until a new supply to the garden centre could be provided.

Paul Richards, joint MD of Stansted Park Garden Centre, commented that the work completed was great and was clearly delighted with the outcome.


Proline celebrates 16th year in business

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Did you know that Proline is now into its 16th year of business? We can’t quite believe it either and with this in mind, it got us thinking.

It’s fair to say that a lot has changed over the last 16 years and with this in mind, we thought we would take a little trip down memory lane to see how the business has changed over the years and to look back at the achievements and success of Proline…

Our background

Proline Corporation was established in 2003 and is based in Liverpool at our state-of-the-art factory, which has 20,000 square feet of space. Starting off as a small, local business with minimal staff, we now employ in excess of 70 people and operate 24 hours a day. All of our staff are highly qualified in the counter manufacturing industry and are skilled experts in the design, build and installation of catering counters for foodservice establishments.

At Proline, the bespoke manufacture of counters and displays is what we’re best known for. Since the business began, we have always made sure that the customer is able to choose from a wide range of options and possibilities with their counter or display, and these are second to none. Although the counter finishes have changed considerably over the years, the quality still remains and we have always placed our core focus on the customer to provide an excellent service to ensure that their requirements have been met.

Clients and projects

Over the past 16 years, our client base has grown rapidly and we have been fortunate to work with some of the most well-known brands and businesses in retail, travel, hotels and more. Proline’s major past clients have included the likes of John Lewis, Waitrose, Marks & Spencer, Hilton Hotels, Virgin, Etihad UK and worldwide as well as many more.

Alongside this, Proline has also worked on a number of projects within the education sector for schools and universities as well as within the healthcare and legal sector. We take pride in being a manufacturer that so many businesses across a range of industries can rely on and trust with their counter and display projects, and we will continue to keep up this reputation for many years to come.

Industry trade shows

As a business within the large and diverse industry that is foodservice, Proline have attended many big trade show events over the years such as Hotelympia in London and the Professional Kitchen Show in Birmingham to name just a couple. Trade shows are a great way to meet and network with new people in the business, as well as discover new innovations, products and technologies.

Proline love hitting the road to attend trade shows which are always good fun and really insightful for our staff to learn even more about the industry. They also provide us with the opportunity to promote our unique design and manufacturing services we offer, and to showcase some of our products to the public. Proline will most likely be attending more trade shows in the near future, so make sure you keep an eye out for more information on this.

Supporting local charities

Most recently in the business, Proline have shown support in working with local charities in the area. Last month, we held an old mobile phone sale and a ‘dress down day’ in the office to raise money for Stick ’n’ Step charity and the Vital Signs Foundation. This is something that we decided to do in order to give back to the community and support local charities within the Merseyside area.

After the success of last month’s efforts, Proline are aiming to continue our efforts with supporting local charities by holding regular fundraisers in the office every month. All of the team at Proline very much enjoyed the ‘dress down day’ we had so we will be aiming to do this on the last Friday of each month, after we raised £290 for both charities back in March which we were delighted with.

A lot has changed for Proline over the years and we have made some positive developments within the company since we first established. No matter how much things have changed however, Proline will always continue to be a company that focuses on manufacturing totally unique and bespoke products for our customers.

Here’s to the next 16 years!


Proline proud to support local charities

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At Proline, we are extremely proud to support local charities within the area and have recently raised money and donated to two fantastic charities based in Merseyside.

Recently, Proline had an old mobile phone sale and held a ‘dress down day’ in the office to raise money for the Stick ’n’ Step charity in which staff came to work in hoodies, jogger bottoms, jeans and trainers. Everyone who took part donated for the cause and overall, £290 was raised which we were delighted with.

Stick ’n’ Step is a charity which works with children and young people who have cerebral palsy from across North West England and North Wales. Formed in 2002 by a group of parents of children and young people with cerebral palsy, the charity was established to deliver free education sessions as well as supporting administration, management and fundraising.

Proline also recently donated £290 to the Vital Signs Foundation, a charity set up in memory of Chris Haw, son of Southport FC’s leading goal scorer, Steve Haw, after he passed away in 2006 due to Sudden Cardiac Arrest (SCA) at the age of just 25.

On average, around 12 young people die each week due to SCA despite being relatively fit and healthy, which is caused by an undetected heart problem. Vital Signs Foundation offers free professional heart screenings to young people aged between 16-35 which are quick and pain-free and could potentially save the lives of more young people.

Proline were also featured on the ‘Fundraising’ page on the ‘Charity News’ section of the VSF website on our recent fundraising event, visit the link here

The work that both charities do is outstanding and Proline are thrilled with the amount of donations we have received. To find out more about both charities, visit and

We are thrilled to be continuing our efforts with supporting local charities and we aim to hold a ‘dress down day’ on the last Friday of each month, with donations raised from our next fundraiser going to the Hop Skip & Jump Foundation based in Knowsley.


Proline focus on green credentials

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Most recently within the foodservice industry, it has become extremely important that businesses are considering the issue of energy efficiency and how they can improve their green credentials.

This is something that Proline has successfully implemented into our products with a focus on highlighting the use of energy efficient features, which can also help clients to achieve their BREEAM targets.

Helping the end user to look after the environment whilst saving on costs, the features used within our counters brings a range of benefits to the end user whilst being functional and aesthetically pleasing.


Induction cooking is becoming more prominent in the UK foodservice market and is something that Proline are pleased to offer within our counters.

Previously, ceramic glass hot plates were used to heat and showcase food, however, induction units are much more energy efficient. As induction only heats the pan, the heat in the servery area is then dramatically reduced when compared to traditional counter displays where the heat comes from both above and below with quartz heat lamps.

Induction can also save the user significant amounts in costs and is also the safest cooking method over gas and electric due to the fact that there are no flames or directly heated surfaces. Using induction also allows for easy cleaning and precise control which means better temperature control leading to consistent results.

LED lighting

Proline provides special lighting within our counters using LED lighting, which lasts significantly longer than standard bulbs whilst being energy efficient. With an 80-90 efficiency, this means that 80-90% of the energy is turned into light rather than heat, which in turn results in a much cooler environment.

They also have little UV emissions and produce very little infra-red light which makes LED ideal for use in storage facilities, such as counters, as they do not degrade stored materials by either UV or heat. LED lights can also work well in extreme temperatures such as cold environments, meaning they are ideal for use within our chilled counter units.

Water cooled hydrocarbon refrigeration systems

Proline actively encourages the use of water-cooled compressors over traditional air-cooled counter units as these can release a lot of unwanted heat into the atmosphere. Water-cooled units, however, are designed to be much more energy efficient and generate less heat, which in turn means a cooler environment.

Water-cooled units also have a greater lifespan and are much quieter when in use compared to air-cooled units. In places such as garden centres for example which are usually warm, the additional heat that comes from air-cooled units only adds to the humidity and can be avoided using water-cooled chillers.

If you would like to find out more about how Proline uses energy efficient features within our products, get in touch today on 0151 548 1976 or email