A look back at our Waitrose Project, Basingview

By | Uncategorized | No Comments

Proline’s work on Waitrose’s Basingview store still looks as good today as it did on the day of completion. Here’s a look into the work we did on site…

The team began work on the Basingstoke store of leading supermarket chain Waitrose back in April 2016, working on the counter fit out of the shop’s new cafe, wine bar and bakery. 

We recently went onto the site and were pleased to see that the counters still looks as good over 16 months since the original installation.

Using corian, timber and glass as our main materials we manufactured the bespoke food servery and display counters throughout the three areas, some of which included integral refrigeration. 

The look of these custom counters and display were all expertly designed to match the high-end offering that Waitrose provides its customers and is coherent with its upmarket cafe, wine bar and bakery.

This project came with the usual challenges that we are well experience in overcoming, including site access and delivery restrictions.

To see the finished product and seeing that it still looks so good is a massive highlight for all of the Proline team involved.

To find out how we can deliver custom counters for your operation, call us on 0151 548 1976.


Local project has been an enjoyable one for the Proline team

By | Uncategorized | No Comments

Proline Corp have recently completed work on a local project in the heart of Liverpool.

LIV is a specialist health food superstore new to Liverpool’s city centre which delivers a modern twist on the concept of the weekly food shop, by offering the best in organic, natural and free from foods. 

Proline were brought onto the project, which is situated in Radiant House, the former home of the Liverpool Gas Company, to create a front of house servery counter which incorporated a chilled display deli, marble worktops and blackened mild steel frontage. 

The team were asked to create a back bar with stainless steel worktop and cupboard storage underneath, as well as a free-standing chilled display, which was multitiered with reclaimed scaffold boards and a filled and painted washed finish. They also provided cash and beverage counters with marble worktops and detailed steel frontage.

During the contract period, Proline received further instruction for a large amount of retail shelving that was to be created from blackened mild steel, with a lacquered finish and scaffold board shelves. 

Proline created marble topped bakery display tables with wooden legs and stainless steel shoes, refurbished the cast iron fire place and wooden surround with a brand new granite inlay.

They also installed blackened steel balustrading, plywood fruit display boxes with stainless steel trays and hinged doors below, window display frames and scaffold board impulse end boxes.

Bespoke mild steel framework was created bespoke with refurbished leaded glass windows set within the timber framed shelving. They also added mild steel cladding to the extract canopy, and even mirrored the years old ceiling pattern with a series of MDF templates. 

Paul Curran, Estimating Manager at Proline, said: “The LIV project overall is a great selling tool for us, it shows the vast array of work that we are capable of and has become something of a working showroom where we can take our customers, especially as it is located just six miles from our office.”

Take a look at the project here:


Counter display, the Proline view…

By | Uncategorized | No Comments

We were recently asked to contribute to an article on counter display equipment for Ooh (Out Of Home). As experts in the field, it’s our job to understand the best solutions for every situation. The below is a look into the questions raised and our responses with regards to best practices, insight and experience from Proline estimating manager Paul Curran.

– What are the different types of counter display equipment available?

There are numerous varieties of counter display equipment available. Heated displays traditionally are ceramic glass hot plates, or there are dry or wet well Bain Marie, which both have bottom heat and quartz heat above.

The recent introduction of induction cooking into the market has seen chefs wanting to showcase their cooking in a theatre-style environment. Contact cooled and frost top displays are also used for visual impact and theatre.

Chilled displays tend to be fan blown for the display of salad, pizza, sandwich toppings, cakes and other items like this. Multitiered displays are for perfect for pre-packed sandwiches, cakes and drinks.

– What difference do they make to customers choosing their meals?
All displays are designed and manufactured to serve the same purpose and that is to showcase what is on offer. The more visually appealing the display the better, which is why we have found that UV bonded glass boxes are very popular as they give full sight of the products on offer. Special lighting can also be an advantage as it helps to enhance the product appearance.

– How can the food or drink offer be made more attractive?

Making a food and drink offer more attractive depends on the type of display and the product being displayed. The finishes to displays can be altered, such as bright polished stainless steel, colour coated steel and low ion glass.  

– What one tip would you offer someone who is buying counter display equipment?

 Make sure you buy the right type of display for the product being offered, some displays, dependent on the product will dry out or freeze.

We manufacture bespoke displays tailored to suit the end user, such as chilled and heated displays, meat hangings fridges and champagne display fridges. If you have any questions that you would like to ask us, please do get in touch! We are confident in what we do and pride ourselves on being industry leading experts.

Keep a look out in the industry press for the complete feature! Thanks for reading 

December News

By | Uncategorized | No Comments

Proline is pleased to announce the appointment of Mr David Cumming in the role of Sales Manager to both maintain existing relationships and cultivate new partnerships in the continued growth of Proline as the UK’s leading bespoke counter manufacturer.

David has a 20 plus year career within the catering industry and began his working life as a sheet metal worker, he progressed over time into Sales Executive, Business Development Manager and held the position of National Sales Manager in his previous role.

Proline is also pleased to announce we have been appointed to carry out some new supply and refurbishment work on the 40th floor in the iconic London building “The Gherkin”

The scope of works includes supply of a new front service bar with raised Corian worktop and laminated fascia panels. Bespoke brass gantry over with triple tiered illuminated glass display shelf.

Refurbishment of existing units including reception and waiter station desks.

This type of prestigious project will only enhance the growing reputation of Proline and will make a perfect start to 2017 which we hope will be more successful than 2016.



Harry Ramsden’s – Blackpool Tower

By | Uncategorized | No Comments

In June 2016, Proline was engaged to carry out a new development of bars, counters and an ice cream kiosk for Harry Ramsden’s in the world famous Blackpool Tower. This is due for completion by end of August and will be a flagship store for Harry Ramsden’s in the UK.

The shape and complexity in the construction of the tower has thrown up many obstacles for Proline site teams to overcome.

There are a variety of finishes within the restaurant with Patinated copper bar tops, Silestone countertops and decorative powder-coated suspended gantries. Ceramic tiles and timber panelled frontages.


Virgin Atlantic – Project Pearl

By | Uncategorized | No Comments

Proline has recently completed the installation of a huge figure 8 shaped servery counter which was in excess of 35,000mm in length; the sheer size of the counter caused headaches for the shop floor management team in terms of floor space during the manufacturing process.

The counter itself was finished with a 12mm thick white Corian worktop and lacquered random match pine veneer fascia panels. The chilled displays were all run via remote refrigeration which added to the smooth flowing lines of the counter frontage without interruption. Pictures coming soon.


NMA – Staffordshire

By | Uncategorized | No Comments

Proline was appointed in April to carry out the supply, delivery and installation of a new servery and coffee shop area at the UK’s year-round Remembrance Centre; the counters comprise a mixture of heated and chilled bespoke displays within stainless steel framed counters and Silestone worktops.

Proline was further instructed in May to carry out the final finishes to the front of the counters and these varied massively from Silestone side cheeks, end grain solid oak butchers block, Grestec Baguette ceramic tiles and solid oak slats.



By | Uncategorized | No Comments

Proline was proud to take a stand at this year’s Hotelympia exhibition, 20th February – 3rd March 2016, to showcase some new and innovative products.

We were greeted by customers old and new who were wowed by the level of finishes and products we were exhibiting; the bright yellow counter with hidden induction and contact cooled chilled surface grabbing the most attention.

From the use of Dekton composite material with seamless joints between worktop and fascia, to water cooled hydrocarbon chilled compressors, to displays and a 12mm thick Raincloud Corian 2016 rangeworktop with coved upstands.

Feedback from all who visited the stand, end users, distributors and Consultants alike was particularly positive and has culminated in Proline receiving orders for 3No projects utilising water cooled compressors as this satisfies BREEAM targets.