Top considerations you need to make when purchasing a bespoke counter

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When it comes to counters and food display equipment, there are numerous varieties available on the market.

Styles and functionalities of counter equipment can be chosen to suit the needs and requirements of any operation, but there are a number of key considerations business owners need to make before purchasing a bespoke counter. Fortunately, Proline is here to help – as we have listed the three most important considerations you need to make…

Budget available

Arguably the most important consideration on the list is the budget you have in mind and it’s one thing a reputable counter manufacturer will ask before the project commences. The design process will then be centred around that budget.

When designing a counter for our clients, we ensure that we tailor the counter to the venue’s needs and the customer’s budget, working with them to create a high-valued food display solution.


Prior to the purchase, venue owners need to examine how much space is available in order to determine the size of the counter.

And while you may have room to accommodate a large bespoke counter, you also need to think about the number of food products you will be displaying, so that it correlates with the size of the counter – as this could lead to food wastage as some food products will perish if left on display for too long.

By working with a counter manufacturer like Proline, we can work with you to determine the best-sized counter for your venue and your food display requirements.

If you’re worried your requirements are likely to change down the line, e.g. if a menu/cuisine change occurs, that’s fine also. At Proline, we can often modify and refurbish our counters easily as our heated and chilled displays are sized the same meaning there is less cause to touch the worktop when replacing displays. 


Are you looking for a grab & go display? How about a buffet-style counter? The dining experience you offer is key for choosing the style of your counter solutions.  

Once the type of food display counter is determined, then you can focus on the counters internal and external aesthetics, including the type of shelving and lighting being utilised within, plus the materials used and the colours featured on your bespoke counter solution.

We know that this can often be a lot to comprehend which is why we work with our clients to create a personalised showpiece that works for the client, the menu and the venue. 

In need of a new counter or food display solution? Get in touch today on 0151 548 1976 or drop us an email on

Proline celebrates 17 years of success!

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Recently, there’s been lots to celebrate at the Proline HQ and none more so this month, as we toast to 17 years in business!

Since 2003, Proline has helped hundreds of clients with their front and back of house servery solutions.

Proline has carved out a business niche providing high-quality bespoke counter schemes for the foodservice industry.

Since our inception, we have always strived to make sure that the customer can choose from a wide range of options and possibilities with their requirements.

Although the counter finishes have changed considerably over the years, the quality still remains high: we have always placed our core focus on providing an excellent service to our customers.

Due to the Covid-19 pandemic and the unprecedented difficulties faced, our 17th year in business has not been the easiest, but it has been one of the most rewarding – seeing the team work together to overcome the hurdles.

As a team, we feel stronger than ever and we’re thrilled to roll out our latest back of house specialist fabrication service which was introduced just before lockdown.

This allows us to offer complete highly-specified stainless steel fabrication in the kitchens and the front of house servery areas.

From this, we believe this service assists our customers so that they can have one manufacturer accountable for all aspects of the scheme and we believe it also establishes a consistent quality throughout the project.

On our 17th year, we’d like to thank all of our employees, clients and suppliers for all their involvement. We look forward to continuing delivering outstanding service to our existing and new clients.

We truly appreciate everyone’s continued support!

The five best features of Dekton

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At Proline, we’re renowned for our bespoke, eye-catching counter designs – we pride ourselves in being able to offer our clients materials of the highest standard, using our manufacturing excellence and experience to guide our way to the right end result.

 But we wouldn’t be the leading company we are today, without the aid of the outstanding materials we use in our designs. Proline is fortunate enough to employ an array of premium counter materials and today, we wanted to place a spotlight on one of our favourites: Dekton.

 What is Dekton?

 Dekton is an ultra-compact surface, combining a unique composite of raw materials to offer the latest in glass, porcelain and quartz work surfaces. The surface adopts ‘Sinterized Particle Technology’, a process which duplicates an accelerated adaptation of the metamorphic change that stone endures when exposed to natural pressure and high temperatures over a great number of years: this makes for an organic style of worktop.

 Benefits of Dekton


 One of the most advantageous features of Dekton, is its ability to resist abrasion and high compressive strength – making it one of the most durable worktop materials on the market.

 While many other worktop materials start to show deterioration over time, Dekton’s finish is durable and never needs to be re-surfaced – even when exposed to the most strenuous of activity.


 Although we love using Dekton for our worktop surfaces on our front-of-house counters, we especially love using it for preparation worktops, due to its resistance to scratches.

 Its unsusceptibility to scuffs makes Dekton a preferred material for chefs too. That being said, while a knife scratch won’t scratch the surface, we’d always recommend using a cutting board in order to protect your utensils.


 Another reason why Dekton is a preferred choice for a preparation counter worktop is its ability to withstand heat. The Dekton surface can handle high temperatures without burning, searing or cracking: pans and pots can be placed directly on the surface without causing damage.

 Easy to clean

 Not only does Dekton age like a fine wine, but it is also an easy worktop to clean and maintain using any major cleaning product. Its non-porous and densely compact surface means it can also be used both indoors and outdoors.

 Range of colours available

 Dekton is a surface that can be placed in any environment, available in multiple textures and an array of colours which is why it’s a favoured choice for us.

 What’s more is Dekton’s unique manufacturing process means extra involvement can be had to control the pigmentation and decoration allowing for enhanced colour consistency, that won’t wear with age.

 Want to incorporate a Dekton surface within your project? Get in touch with Proline today on: 0151 548 1976


How we can help your business social distance with protective screens

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Here at Proline, we are showing our support for businesses looking to return to work, by developing and launching bespoke protective screens, that can be installed onto gantries and counters.

We are helping companies convert their premises into a safe space, with our glass screens, which can be used in an array of commercial environments, from foodservice to healthcare, through to retail and banking, to combat the spread of Covid-19.

The screens which are added to counters and gantries can also help employees communicate effectively with customers.

It comes as businesses across the country are choosing to reopen their doors, with the correct health and safety guidelines in place to safeguard both employees and customers.

We believe protective screens will play an active role supporting businesses in their safe return to work. In addition to shielding customers and workers from Covid-19, to reduce the spread of the virus.

We are offering a range of fixed and motorised screens that can be attached to new or existing counters. Our Proline engineers can also advise on and install the most appropriate solution for each venue.

Our solutions are bespoke, with the business’s venue in mind and they are also some of the more cost-effective solutions on the market.

The Proline team is available to answer any questions you may have and we will work with you to offer the best solution. Drop us an email at or give us a call on 0151 548 1976 if you have any further enquiries.

We’re back and better than ever… take a look at some of our latest works

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The Covid-19 epidemic has changed the way businesses across the globe operate and Proline hasn’t been an exception. In line with the Government’s advice, we closed our factory for a few months and kept skeleton staff on to support existing projects.

But now, we’re back and the team are working better than ever. In the office and factory, we are learning to adapt to the ‘new normal’ with social distancing measures in place and we have also added cleaning points in many areas.

How we are adhering to guidelines  

The Proline team are adapting to new ways of working. For meetings, we have reduced the number of people in one given room, spacing out meetings with fewer participants.

We have also tried our hardest to keep the team’s spirits uplifted, which is why we have dotted around some humorous posters around the Proline HQ to put a smile on everyone’s face and remind them to keep their two-metre distance and Bruce Forsyth and Mr T have done a great job so far!

The projects we’ve been working on… 

It’s not taken a long time for us to get back into the swing of things! Our first job completed with RDA Limited, since lockdown was a bespoke coffee bar featuring Corian Light Ash as well as a mix of Egger laminates in Pistachio, Sandy Kentucky Chestnut and Black Pietra Crigia, culminating in a fantastic look and finish!

We have also recently completed a counter installation project at Stocks Hall Health Club and Spa, so they can reopen with style when they choose to.

Not only that, but the Proline team has been busy helping other businesses return to operation. In order to reopen to the public, many businesses need to alter their counters so customers and employees are guarded with protective screens. Proline is helping many companies convert their premises into a safe space by adding protective screens to gantries so staff can continue communicating effectively with customers.

We couldn’t be prouder of our team who have adjusted their working schedule with ease and without complaints during lockdown. Well done everyone!

Proline (partially) returns from lockdown!

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Proline is delighted to announce the reopening of our state-of-the-art manufacturing facility, following the ease of the Covid-19 lockdown.

If you’ve been following our social media accounts closely, on Monday, you will have seen our gradual return from lockdown.

Following the latest COVID-19 health & safety measures, we have brought some of the Proline team back to continue their work in our spacious 20,000 sq. ft. premises, where social distancing measures can be adhered to easily.

In terms of our manufacturing, we are fully operational again, while our office team continues working remotely.

And since returning, our team have been working harder than ever and have already completed many significant jobs.

Our first install completed, following a return from lockdown, was a small reception counter, marble-topped with a veneered front and etched logo for a luxury health club and spa in Ormskirk, Lancashire.

Not only that, but our brilliant team members are working on a number of unique installs. Including some beautiful, bespoke Corian worktops with three different colour laminates, that are being sent out this week!

We can’t wait for our whole team to be reunited, but until then, stay tuned and follow our socials for company updates!


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As stated on Monday, we have been monitoring the Covid-19 situation closely and although we were hoping for business as usual, we have now decided to temporarily close up the shopfloor, following the latest Government advice. That being said, some of the Proline team are working remotely and are contactable via our main email address.

As of 5pm this evening, both the office and factory will be closed and all orders will be put on hold until the government advises otherwise. 

This is not a decision we have taken lightly, but we are enforcing this measure to keep our employees and customers safe and reduce the risk of spreading the virus within the working environment. 

For the time being, Proline staff will be self-isolating and our skeleton staff will be working from home, this means customers can still retrieve quotes and drawings as normal.

As previously mentioned, we will continue to oversee the circumstances and Proline will post an update as soon as we can reopen fully to the public.

The Proline team cannot wait to get back to it and we are looking forward to commencing trade as soon as possible. 

We will, of course, continue to support our customers as best we can in the weeks ahead and from everyone at Proline, we would like to say thank you for your ongoing support. 

We will see you again shortly. In the words of Arnie himself… “We’ll be back.”

If you have any questions please drop us an email at Due to the high volume of messages, there may be a delay in response, but we will endeavour to answer your query as soon as possible.

Coronavirus statement from Proline

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Here at Proline, we have been closely following the advice of the UK Government, World Health Organisation and the NHS with regards to Coronavirus (Covid-19). 


Our thoughts continue to be with those affected by the virus, and especially all those we serve in the catering industry, whose operations have been thrown into difficulty. 


At the Proline headquarters, we are implementing some measures to create a safe space for our employees and clients. 


Our preventative measures include high levels of hygiene ensuring colleague and customer safety.

We will also not be accepting any visitors into the office or factory, but, all members of the team are still contactable as normal.


We will continue to oversee the state of affairs and follow the guidance provided by the government and will take whatever action is needed to protect the health of our customers and the Proline team.


The Proline team is available to answer any questions you may have and we will work with you to offer the best delivery option. Drop us an email at or give us a call on 0151 548 1976 if you have any further enquiries.

London here we come!

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We are excited to announce that we will be attending The Hotel, Restaurant and Catering show 2020!

From the 3rd – 5th March, Proline will be networking at the exhibition, which is being hosted at the ExCel in London. 

HRC is the UK’s biggest exhibition for the hospitality and foodservice industry and consists of four different but combined shows, each of these housing some of the nation’s most pioneering catering companies and products.

The Proline team are most looking forward to connecting with the other vendors in our sector and find out more about what customers are looking for and how to further satisfy our target market.

We thrive on creativity and originality which is why, when we attend events like HRC, it sparks brand new design ideas. Our team can take inspiration from all the various products showcased at the event, which ultimately fuels our future counter design projects. 

This year, we cant wait to be blown away by what the HRC exhibitors and our industry friends have to offer. 

On Wednesday 4th March 2020, from 12:00PM – 20:00PM, the Proline team will be setting up a base at Fox@ExCeL, the pub near the London exhibition centre. Come and pop by, enjoy some food and drinks and hear about all the amazing things we’re doing! 

If you are interested in attending the HRC event, why not register your place at the event here; and come and chat with us.

Top countertop designs to look out for in 2020

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Now that 2020 is here, many outlets will be looking at ways to refurbish their front of house spaces in order to keep up with the latest design trends. One way venues can dramatically revamp their venues is through a counter change up.

There is a range of different styles to consider, but here at Proline, we have listed the colours, materials and finishes we think will make an impression at the start of these roaring twenties.


Last year, a wide range of the projects we undertook incorporated the materials Dekton and Corian, both of which were the approved choices of designers and architects alike. Proline can see this trend continuing into 2020, as a number of projects we are currently working on also feature these materials.

But what is it about these materials that are appealing to manufacturers, designers, architects and customers?


Dekton is a quality material that benefits from being highly durable, with a superior level of resistance making it the ideal surface for preventing cracks, scratches and stains. The material can also endure high levels of heat making it invulnerable to hot cookware that can be placed directly on the worktop, without impacting the material.

The material favours a hygienic environment and benefits from anti-bacterial technology, it also comes in three different textures and is available in over 70 colours.


The Corian brand is a universal favourite for countertop materials as the man-made surface replicates and mixes stone with natural minerals and acrylic and is available in a range of colours.

The material can be easily modelled and thermoformed to any shape to suit the style of any venue, making the bespoke design possibilities endless.


Plenty of venues are looking at ways to embrace nature into their decor, bringing the outside, inside through incorporating organic and neutral colours.

This will ultimately affect countertop finishes as Proline expect concrete, wood-effect and terrazzo style finishes to dominate the countertop trends for this year.

Concrete is a very new trend to emerge over the past few years, due to its ability to create a rustic ambience which creates a neutral backdrop for almost any design style. Also, its light earthy grey colour creates a soft, subtle palette.

The wood-effect finish is timeless and is a perfect style for a natural setting. Wood creates a feeling of comfort and warmth which is why it is an ideal fit for a restaurant or bar, where the public come to relax.

The Terrazzo finish is making a comeback this year due to its versatility and eye-catching design. The speckled pattern emphasises asymmetry to create an interesting visual effect. Expect to see this finish in all aspects of decor in 2020.

If you would like to find out more on how Proline can assist you with your next project, get in touch with our team on 0151 548 1976 or drop us an email at